We are
HAPPENING!
We partner with leading brands to harness human empathy for meaningful business impact.

AI-Driven UX Research & Insight Mapping

We use AI-augmented UX research and insight mapping to surface deep, actionable user truths in days, not months.

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25+

Clients

500+

Projects

(01)

How we do it?

AI-augmented research that turns scattered signals into clear, actionable user insights at speed.

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We aggregate signals across touchpoints.

We bring together interviews, feedback, behavioral data, and existing research to build a unified view of real user needs.

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We use AI to uncover hidden patterns.

AI processes large datasets to detect themes, correlations, and emerging behaviors that manual research often misses.

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We map insights into opportunity areas.

We translate patterns into clear need states, experience gaps, and strategic opportunities for product, UX, and AI.

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We turn insights into decisions.

We synthesize findings into clear narratives and frameworks that help teams align faster and act with confidence.

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Our UX Design Toolkit

Our approach combines AI-powered analysis with design-led interpretation to surface deep user insights faster and at greater scale.

We collect and unify user data from multiple touchpoints to build a holistic view of behaviors, needs, and expectations.

  • User interviews and surveys

  • Product usage and behavioral analytics

  • Customer feedback and support logs

  • Existing research and reports

  • Cross-channel signal consolidation

    • We use AI to process large datasets and uncover themes, correlations, and emerging user behaviors at scale.

  • Theme and sentiment detection

  • Need, pain, and motivation clustering

  • Pattern and correlation analysis

  • Outlier and emerging behavior identification

  • Cross-dataset insight synthesis

    • We translate patterns into structured insights that directly inform product, UX, and AI strategy.

  • User need-state definition

  • Experience gap identification

  • Opportunity area mapping

  • Journey-based insight frameworks

  • Strategic implication modeling

    • We convert insights into clear, executive-ready outputs that accelerate alignment and action.

  • Insight maps and visual frameworks

  • Executive-ready narratives

  • Decision-focused summaries

  • Actionable product and UX implications

  • Team alignment artifacts

    • Get the best advice from our top talented subject experts. Any time. Any matter.

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    project showcase

    (03)How we utilized this service in our project?

    BURNCO

    BURNCO

    Qualizeal

    Qualizeal

    UX India

    UX India

    Ananki

    Ananki

    success stories

    (02)Our Impact and Results Success stories from our clients

    Technology

    Qualizeal

    Happening worked with QualiZeal, a Texas-based Quality Engineering Firm to establish a new brand identity that set them up on a $20 Million growth path.

    Our services with the new brand identity enabled them to win their biggest multi-million account to date.

    Qualizeal

    Telecom 5G

    Ananki

    Happening worked with Ananki to design a Connected Edge private enterprise 5G platform for Ananki in 9 weeks! This included mastering the 5G domain, establishing the vision, dealing with complex flows, and designing 100’s of screens!


    The end-to-end, clickable prototype enabled Ananki to secure a multi-million dollar project from a US government agency and enabled them to win clients to sell their 5G platform before the development was completed.

    Ananki

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    Partner with us

    500+

    Projects

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    Industries Served

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    Clients

    25+

    Services Offered

    50+

    Team members

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